It’s National Wear Red Day, ladies! Why is this important to you? Because the American Heart Association wants you and everyone you know to be aware of just how common heart disease is in American women.

In 2004, 500,000 American women died from a cardiovascular related disease not only because of lack of awareness but heart disease is often associated with being an older man’s disease, so it’s easy to turn a blind eye to it. In fact, only 55% of women even realize that heart disease is the #1 killer for women and even less than that are educated enough on the topic to know what’s considered healthy “levels for cardiovascular risk factors like blood pressure and cholesterol.” As they say, knowledge is power, and this is knowledge you should have in your pocket at all times.

In 2003, the National Heart, Lung and Blood Institute, the American Heart Association and other organizations decided to join forces in not only educating, but in creating a symbol that would be associated with the cause. Their choice? The red dress; the color is seductive, eye-catching and one that evokes passion.

So today is the day to don your red, ladies. Even if you don’t own a red dress, opt for another red article of clothing and let your crimson flag fly. Even if you have not been directly affected by heart disease, in wearing red today you’re showing your support for all those women who have lost their lives from something that could have been prevented, and those who struggle with it everyday. Red is a color that looks great on everyone, and in case you were wondering, studies have shown that men are drawn to a woman in red — just thought I’d throw that out there as an extra incentive.