Surfing Urban Outfitters’ online store, we were surprised to see whitehot New Mexico-native and face of the upcoming Prada Spring 2011 campaign Arizona Muse… hawking jumpers and geek-chic cardigans.

That would be her (almost unrecognizable) in green, second from the right. It’s always nice to be reminded that every major It Girl doesn’t go from obscurity to the runways of Marc Jacobs and Chloé overnight.

And still skeptical? Here she is de-glammed in headshot mode for confirmation.

[Prada campaign image via Design Scene].