According to The Telegraph, Miu Miu’s Spring 2011 Mert & Marcus-shot campaign featuring Kasia Struss (and Querelle Jansen and Sasha Pivovarova) was cause for complaint among some consumers who felt the Polish top model looked too thin:
Two people complained to the ASA that the model – who is wearing a ‘low-cut, sleeveless dress, which exposed her arms, shoulders and décolletage’ – was ‘significantly underweight’ and that the ad was irresponsible.
However the ruling states: ‘The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.’
Doesn’t look too different from most fashion ads, though. What do you think?