Recently, companies seem no longer compelled to simply make women feel frustrated with our weight, height and body shape–they now feel downright obligated to make us empathetic toward mutants, thus encouraging us to turn into them. First, Forever21 encouraged a young woman to levitate her skirt above her hip. Then, Target installed spurs into its bikini model and just the other day, Marie Claire nixed all of Shailene Woodley‘s facial texture. It’s a hard world to be human in! Now, we are being led to believe that if we simply purchase a corset from Wholesale Dress, we ladies will have the ability to bend our own reality. Hooray! Thanks Obama!
This is an ad for “Noble Lace-up Back Floral Embroidered Under-bust Corset Blue”–a muddle of inordinate words that I think represent the name of this item, which appears to be a blue corset. I am unsure of its nobility, but I presume it comes from a good upbringing with nice parents.
Anyway, as it turns out, the thin model hired for this ad originally had a waist too large to model this corset, so the company believed she could represent it best by becoming an all-powerful being who can literally bend space and time. This is apparent in the first photo on this page if you look at the lines to the left of her body, but it’s really this photo that brings the mutant theory home:
Why the company chose a model it would deem so unfit for its products that she would have to turn to witchcraft to solve their body image-induced dilemma, I do not know. I do know, however, that it is so very empowering to see a woman take charge of her actual dimension. Some models (like these lazy mannequins) might simply stand by and watch their bodies exist as they are in an ad campaign, possibly because they have no dedication to their jobs. And hey, on the bright side, if we give into societal pressure and change ourselves to fit the mutant mold, at least we can all join the League of Extraordinary KardashiAliens.
[H/T PS Disasters]