beyonce ivy park 1


Move over, Kylie Jenner, because your Puma collab is about to be yesterday’s news. Beyonce is launching her own fashion line. Yep, you read that right! Not a collaboration, not a line promoting an album; a FULL. BLOWN. FASHION LINE. Bless this day, ya know?

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Called IVY PARK, the collection, at least at this point, appears to be entirely made up of activewear, and will be available for purchase at Nordstorm, Net-A-Porter, and Topshop, as opposed to her previous collections, which were sold exclusive through her website. She mad the announcement on her own Instagram, simply captioning the above photo, “@weareivypark,” the official account for the new brand. There’s only one photo on there right now, and it’s kind of all you need to get stoked:

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

The pop culture freak in me keeps comparing that bodysuit (which she’s wearing on her May 2016 cover of ELLE Magazine) to the “Self Service” one that my name-twin (and potentially long-lost sister???) Hailee Steinfeld wore in her “Love Myself” music video, but, you know, better. Because it’s Beyonce. That shouldn’t even really be a point that I have to put down in writing (sorry, Haiz!). 

In true Beyonce form, she released a video for Ivy Park that might as well have come with a “click to shop” feature, because I already have a list full of things I want (nay, NEED) in my closet:


At first glance, we can see that there are at least a handful of muscle tanks, tees, sports bras, headbands, bathing suits, hats, and sweatshirts, but really, who knows what Beyonce’ll pull out in the long run? It’s all relatively minimalist with its black, white, and gray color palette, with pops of block lettering, almost exclusively featuring the name of the brand. You know, just in case you forget that you’re wearing bespoke Bey.

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Ivy Park is reportedly a joint venture with Sir Philip Green, the chairman of Acadia Group, which owns Topshop, Topman, Miss Selfridge, and more, hence the decision to sell directly through those retailers. While no official price range has been release, Ivy Park will launch in stores and online on April 14, so you have just two weeks to get your shit together and make room in your closet. We have a feeling that these clothes will sell out faster than Kanye West‘s Yeezys (and that, sadly, is saying something).