Still from the new Beyonce H&M music video, "Standing on the Sun"

Beyonce has a new song, a new world tour, and a new H&M collaboration to shill. Now she has a new music video to combine them all. The Swedish fast fashion retailer is even claiming she helped design the clothes (she was really “hands on,” we bet).

Anyway, the new collection–hilariously inspired by the four elements–is on display is this new promo/fullblown Beyonce music video called “Standing on the Sun.” The clip was directed by Jonas Åkerlund and features a bunch of the looks, along with lots of bikini shots and being sultry in the tropical surf. Take a look; it’s all very empowering.


More details on the Beyonce H&M collaboration, go here.