Karen Elson landed the St John Fall 2010 campaign and will again star for Spring 2011; here she is goofing around (and looking glamorous) at the shoot.

Her continued work for the luxury brand is probably the case for a number of reasons, perhaps because she’s a working model over 30 and company’s customer base is largely successful professional ladies, perhaps because she looks elegant and aspirational in the clothes, and perhaps because she’s just insanely gorgeous.

Modelinia got this behind-the-scenes look (the full campaign has yet to drop) but since we’re all huge fans of Elson we thought we’d share.

(via Modelinia)