It was just over a month ago that we learned fourteen-year-old True Grit-star (and Prada fan) Hailee Steinfeld would be the new face of Miu Miu. Now the first ad has dropped and it appears Bruce Weber shot her just off some traintracks in Miami. There looks to be a refreshing lack of Fashion-y makeup and lighting and post-production trickery. Steinfeld looks pretty great, doesn’t she?

(Update: See the next round of images here)