I’m not really sure which I find more distracting: that the supermodel who went to rehab and was once photographed nonchalantly cutting lines with her high-profile addict boyfriend Pete Doherty is now the face of a Dior lipstick called Addict… or the slew of lazy, shitty puns we’re going to see about the pairing: Kate Moss is an Addict? Can You Guess Kate Moss’ Addiction? Kate Moss Loves Dior Lipstick But Also Cocaine?

Anyway. Here’s the spot, which was directed by Jonas Akerlund with music by Duran Duran. And, yes, Kate “Fashion’s Sphinx” Moss speaks.