Well, here’s what $24,000 looks like in handbag form, everyone.

What you see above is Mad Men star Christina Hendricks (looking like a total babe), having just done some shopping in West Hollywood. She’s wearing black stovepipes, a denim shirt and showing off a pretty impressive dye-job, all of which she’s chosen to pair with a $24,000 handbag. Sure, it’s one-of-a-kind and made of alligator (and the chances are slim to none she bought it herself) but that pricepoint is absurd.

…Absurd or not, it’s some great press for Farbod Barsum, the designer, who (at pub time) has 47 followers on Twitter and effectively no online presence. Shouldn’t last long with this clever placement and stunt-pricing, though. It’s called the Isabella, btw.

Here’s a closer look:

(Photos via Wenn)