A very illuminating conversation recently took place at Gloss HQ–we won’t name names, but several staffers actually own Aerosoles. And they love them! This revelation made us wonder, “What other cool things are we missing from uncool places?” Surely there’s some manufacturer of mom jeans making killer high waisted styles or some forgotten embarrassing mall brand that churns out the occasional awesome dress?

Which brings us to our shopping guide: we found 20 stylish pieces in some pretty uncool places (or at least ones in need of rebranding). Take a look and then tell us what brands you’re embarrassed to love in the comments.