WWD brings word this morning that powerhouse PR luminary and Kell On Earth star Kelly Cutrone will launch a sportswear label called The Electric Love Army. The pricepoint will be “affordable” and the demographic will be teens to women in their early thirties, who are both “brainy and sexy.” Impossible! Such a volatile combination could never exist in nature. So who served as inspiration for the collection? Cutrone tells WWD:

“You know that scene in ‘Fast Times at Ridgemont High’ where Phoebe Cates climbs out of the swimming pool and pops her bikini ? That’s our girl.”

Yup. Curious to see how this pans out. Will there be snap-away bathing suits? …That yell at you until you cry?