…Call it the new Alexander Wang “image piece.”

According to WWD, Wang prefers that term over the more commonly used moniker. He explains:

“We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year. For us, it’s about testing the waters and doing something out of the box.”

The campaign visual safari was shot by Craig McDean, stars Aymeline Valade and will run exclusively in Interview.