In 2009, at the height of the recession, when sales were low in retail and the mood circulating around the fashion community was an not optimistic one, several important figures in the community teamed up to create Fashion’s Night Out. Anna Wintour, CDFA and the city of New York designed the event to be a fun, exciting evening filled with free booze, designer deals and celebrity sightings during September Fashion Week. The event quickly spread to cities throughout the world, and for four years, shoppers could look forward to unique events from various stores and vendors, as well as tons of bonus goodies. Sadly, however, Fashion’s Night Out is not returning for a fifth — at least in New York City.
There have been concerns as to whether or not FNO actually brings in more sales for participating stores. Oftentimes, these retailers put quite a bit of effort and money towards the event, but didn’t necessarily benefit all that much from Fashion’s Night Out, which has been viewed as a “big party” or “street festival.” Plus, since it’s during September Fashion Week, there were many designers who felt justifiably frustrated when the event coincided with their shows. As a result, the sponsors of the event, Vogue, the Council of Fashion Designers of America and NYC & Co., have decided to put FNO “on hiatus.” From its website:
After four exciting years, FASHION’S NIGHT OUT will go on a hiatus in the United States in 2013, in order to enable retailers to channel their resources towards strategies more in keeping with their current priorities. The event will still be held in select international cities.
For people like myself, this isn’t a huge deal. Regardless of the fact that I don’t presently live in New York, I’m not thrilled by crowds and crazy shopping (I’m one of those people who would rather go to the supermarket at 1 in the morning and has only once accidentally stumbled upon Black Friday). However, I was sort of looking forward to someday experiencing it, even if I had to drink a few glasses of something boozy or take an anti-anxiety beforehand. From what I’ve heard, it is an incredibly fun event for (almost) all involved. But as with most things in the fashion industry, it must come to an end so the Next Big Thang can arrive. Hopefully it comes bearing trendy ice cream cake.