The Fifty Shades of Grey craze did more than just treat us all to the sight of nice little old ladies reading porn on the subway, it also boosted sales of sexy lingerie across the board. Now the books finally have the official U.K. lingerie line they’ve so obviously been waiting for, and it’s sure to sell out nearly instantly as fans race to get their sensuous little hands on some ruffled underpants that say “Laters Baby” on the hip.
According to The Daily Mail, British lingerie company BlueBella is the official U.K. purveyor of Fifty Shades of Grey underwear, and they actually designed the line in collaboration with author E.L. James. Together they made a line of bra and underpants sets with removable silk ties or the books’ catchphrases embroidered on them, like “You. Are. Mine.” and “Oh My!” Personally, I prefer to think of that last pair as the George Takei panties.
“The ‘Fifty Shades effect’ has benefited our business and the books have played a significant role in shifting perceptions of female sensuality,” said founder Emily Bendell. “This is core to our vision too, so we feel this is a perfect partnership.”
The line drops next week and will be priced from $18 to $62. BlueBella already has a line of branded Fifty Shades of Grey sex toys.
The first collection is timed for optimal holiday sales, and according to Bendell there’s another lingerie series in the works that’s intended to coincide with the release of the film, assuming someone manages to settle on a cast.