Forever 21 is launching a new line of maternity gear, love21maternity. But don’t get too excited – currently, the line is available in five states: Arizona, Alaska, California, Utah, and Texas. Why those places? It could be random. But it is interesting to note that three of those five states – Arizona, California, and Texas – are on the list of states with the highest percentages of teen pregnancy in the country. Coincidence? Or brilliant marketing to their existing customer base (young women) while also addressing the fact that some of them are going to need clothes with slightly more room in the midsection? And can somebody from MTV work on a deal to promote the line via the girls on the next season of 16 and Pregnant?
And now there’s more: you can view some of the line’s new ads, which feature very young-looking models.