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French lingerie store Empreinte recently unveiled a hologram model that comes on every night at 9:00 p.m. in the shop’s window, wearing their lingerie and looking as if she’s just been woken up from a blissful slumber and doesn’t realize exactly where she is.

It’s creepy, yes, but it’s also kind of genius. The hologram has a dreamlike quality to her — possibly because she comes and goes in a sea of flashing stars — fleshing out the fantasy of what we all wish we looked like when awakened unexpectedly: perfectly coiffed, seductively dressed and with glowing skin.

It’s reminiscent of that scene in “Bridesmaids” when Kristen Wiig gets up from her lover’s bed, puts on makeup and fixes her hair, then lies back down and pretends to be asleep.