Carine Roitfeld has put Marion Cotillard on the cover of the September issue of French Vogue. Cotillard looks beautiful. She looks like a big eyed, gamine alien. This shit is worse than a zombie apocalypse.

Well, except that you don’t have to run for your life or move to Antartica or do much of anything, except maybe think twice about buying the September issue of French Vogue which, let’s be honest, you probably weren’t going to anyway.

But it’s still kind of unnerving, and here’s why: French Vogue actually uses fashion models. A lot. Lara Stone was the September cover girl last year. And they do that despite the fact that, for a good decade now, their American counterpart has been splashing Gwyneth Paltrow’s goopy image on the cover time and time again. Which is why, if you’re looking for a magazine that’s really about fashion as opposed to being about aspirational lifestyle, French Vogue trumps American Vogue every time.

Because modeling is actually difficult. It’s a job, and when actresses try to do it, they look like actresses playing models, not like models. Just compare the scenes in September issue featuring Coco Rocha (the ones where people are screaming “more light!”) and the ones with Sienna Miller (where people are screaming “don’t move!” and finally they just decide to photoshop one picture of her head onto a different picture of her body). But then, we’ve already been over this.

I’m really wary of models taking the place of actresses for that reason – because it’s just not their chosen profession. They’ll never create the kind of memorable shoots that a great supermodel can. But, since they’re more recognizable, they’ll certainly sell a lot more copies of a magazine. And every time I see an actress on the cover of a magazine I think of as being a fashion-fashion magazine, I worry that the quality of that magazine is about to plummet.

That said, it’s Marion Cotillard and not Kate Hudson, so maybe it’s less “zombie apocalypse” level of terror as it is “zombie ants were controlled by a parasitic fungus for 48 years.” Which is to say, still scary.