Edun is a fashion line launched by world savior Bono and his wife Ali Hewson to help stimulate local economies in Africa. Up until now, they haven’t shot any formal campaigns, but they recently realized that a campaign would help them help the people in Africa even more, so they made one. And what a campaign it is! It was shot by famed naked people photographer Ryan McGinley and features six species of butterflies native to Africa, all of which seem intent on crawling down the models’ pants. In fairness, I’d probably try to crawl down that tattooed fellow’s pants too, if I were within 100 feet of him a butterfly.

(Via WWD)