April 1 is day rife with pranks, some in good taste, some in bad. But you know what sucks? When something that you’re hoping is a prank turns out to be the real deal. Take Gigi Hadid‘s cover for the May 2016 of Vogue Germany, for instance. She looks beautiful, sure, mostly because I don’t think it’s possible for her not to look beautiful. But girl’s got some SERIOUS fake tannage going on, and I’m not here for it.
It’s not that I have a problem with fake tans. As a perpetually pale lady, I went through a phase in my early teenage years wherein gradual self tanners were my everything. But when it’s so obviously overdone, I just can’t get on board. I mean, look at Gigi on this cover:
The choice to keep her makeup totally natural was clearly done in an attempt to highlight her gorgeous skin, which does indeed look luminous AF. But one look at any recent picture of Gigi will tell you that that is not her natural skin tone. Seriously, creative directors, can we cool it with the major appearance changes?
Things only got worse as the editorial spread progressed:
We all know that Gigi looks stunning as a brunette when she and model bestie Kendall Jenner swapped hair colors (a.k.a. donned wigs) for the Balmain show at Paris Fashion Week, but whoever the makeup artist for this shoot was had WAY too heavy a hand with the bronzer. It’s almost as bad here as it was at the 2015 MTV Video Music Awards, and that’s really saying something, IMHO.
Honestly, I’m not really sure what the stylists of this shoot were trying to get at with this beauty look. The use of bright and pastel clothes leads me to think that they might have wanted the clothes to pop, but if that wasn’t it and they in fact just wanted to go for a more natural look, perhaps they should have considered using about 10 pounds less bronzer.
With a new Photoshop controversy popping up almost every month, you’d think that publications would be more careful about preserving the real, natural appearance of its cover stars. While Gigi’s cover for Vogue Germany is in fact beautiful, and the praise its receiving from all corners of the Internet is definitely deserved, it seems a little hypocritical to ignore the obvious problem of her magically darkening skin tone just because it’s a result of makeup application and not a computerized airbrush. Every form of alteration needs to be held to the same standard.
So, Gigi, you slay, but slap that makeup artist directly in his/her/their face. You deserve better.