Le Tote’s concept is simple but brilliant. You sign up for a subscription, fill out all your sizes and clothing preferences, shop around the site, and Le Tote sends you as many medium-sized packages of clothing as you want every single month. (What? I know.) You wear the clothes (and accessories) for as long as you want, keep anything you cannot live without (at a discounted price), and return everything else. Boom. It’s Rent the Runway for everyday. It’s an unlimited supply of clothing which allows you to test out every trend under the sun without ever committing to a purchase. So naturally, I had to try it out. Though the service definitely has its benefits, my test run also shone a light on a few drawbacks.
To begin, I got a one-month trial run of Le Tote—it normally starts at $49 per month, but if you subscribe for several months at a time you end up saving. Two months for $88, three months for $125, six months for $245, and a year for $440, the equivalent of three months free. So yes, if this is going to be your sole stream of clothing (and it certainly could), you would be saving a ton of money on clothes. Or at least I would.
Once I logged in and set up my account, the site took me through an impressively detailed, weirdly enjoyable set of questions about sizing, style, and preferences. Here is a mere sampling:
I was honestly impressed by the depth and breadth of questions the site asked to ensure that they picked items you would like. Brava, Le Tote. I answered thoroughly and honestly, and clicked away expecting my first tote to be absolute perfection, or at least items I would pick out on my own. But when I got the email that my first tote was ready, here’s what it looked like:
Not terrible, but overall just a bit meh, right? Certainly the tank, necklace, and earrings seemed like items I would wear, but there was nothing I was particularly excited about in the picks. When I went to shop around the site and replace the tee and cardigan, I realized this was definitely not the stylist’s fault. The problem is that there just isn’t a ton of inventory on the site, and what is there, is fairly basic. On the one hand I get that—it’s a new company and you need to start building your inventory with the basics. But on the other, I think what’s fun about the Le Tote concept is trying fun, usual trends that may be out within the month. So I feel like items that are more “trendy” than “staple” would actually serve the platform better.
Honestly, I feel terrible criticizing Le Tote because it really is a cool concept with a ton of potential, but for me, the selection just isn’t there yet. When scrolling through the clothes, it feels like the items are geared toward a slightly older crowd seeking workplace basics. If Le Tote nudges their product direction a bit more toward a younger, trend-seeking, *cough* poorer *cough* demographic who doesn’t want to commit to clothes for any more than a couple months, I would definitely give it another whirl.
What do you guys think? Have you tried Le Tote or another clothing subscription service? Would you?