We all knew Gwyneth Paltrow’s pants were fancy, but not this fancy—her latest Goop collaboration offers the people a pair of skinny jeans made out of paper. Because, as denim sales drop across the U.S., it’s clear that we don’t want boring old American jeans anymore; which can only mean that what we really want is to be clad in skin-tight papyrus. GP, you know us so well!
Said skin-tight papryus’ come from the very exclusive Korean luxury denim line, Troa, a line which only became available in the U.S. late last year, and only at a total of four locations in New York, L.A. and San Francisco.
So what’s so special about Troa (other than their scarcity) that gets them the Goop stamp of approval? Troa carves out its denim niche by making fabric out of Hanji, a traditional paper made from mulberry bark used by ancient Korean philosophers. Goop’s Troa exclusives are a pair of $295 black tuxedo pants, dyed naturally with the same ink these same Korean philosophers used to paint on their Hanji. There’s also a whole eco-friendly angle (for example, they use only 1% of the amount of water per pair other denim companies use).
Now, granted, that sounds pretty cool and innovative, and surely these pants are soft and lovely and make a fabulous conversation piece. Can you imagine being at a party and telling people that the same paper and ink used to pen ages of enlightenment were wrapped around your legs?
But on the other hand…you’d be wearing a $300 pair of paper pants. Which even for Gwyneth Paltrow is a tad too Gwyneth Paltrow.