A Gucci sneaker.

After an epic three year court battle over the letter G, Gucci has emerged the victor in its lawsuit with Guess. U.S. District Judge Shira Scheindlin awarded Gucci $4.66 million dollars, which represents the profit Guess made from using unauthorized Gucci trademarks, namely that famous interlocking G (above). Gucci had initially wanted $120 million, claiming Guess’ use of the logo created confusion in the marketplace and “diluted its brand.” Well…

A Guess sneaker.

In addition to the payout, the court also granted Gucci a permanent injunction against Guess’ use of three of the four challenged designs, being: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font.

Unsurprisingly, Guess can keep the script.

(via The Fashion Law)