The newly announced face of Gucci is… Florence Welch of Florence + The Machine. We’d expect this kind of move from Givenchy or YSL, maybe, but it’s a bit unusual coming from Gucci. Says creative director Frida Giannini: “As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.” Definitely looking forward to this campaign.

(via InStyle)