"Heroin chic" Saint Laurent resort campaign starring Sasha P

Hedi Slimane never met a tired idea he didn’t like–sure, we were surprised when he changed YSL’s name to Saint Laurent Paris–but he’s yet to send a single new concept down the Saint Laurent runway. Goth boho? Grunge? The campaigns have been similarly reliant on the appeal of other people (“cool, alt musicians”). Last of all, he’s taken to pricing things with a goddamn roulette wheel.

Naturally, the fashion world salivates over his every move.

Seeing as how Hedi’s whole direction for Saint Laurent is “very thin people in very expensive clothes, shot in black and white; some of them were in bands” it should come as no surprise he’s decided to revive heroin chic.

Yes, the man who (allegedly!) lived off baby food because he “didn’t like to do a lot of digesting” shot Sasha Pivovarova for the Resort ’14 collection in the style of Calvin Klein‘s iconic “heroin kids” ads.

Stringy, dirty hair and all:

"Heroin chic" Saint Laurent resort campaign starring Sasha PCareful–there’s some fashion nipple down below.

"Heroin chic" Saint Laurent resort campaign starring Sasha PGreat. No one missed it but it’s all going to come back round again.

…We are, however, psyched to see Sasha P return after having that baby.