Miu Miu : Arrivals  - Paris Fashion Week Womenswear Fall/Winter 2014-2015

Um, are you aware that It Girls like Rihanna get paid upwards of $100 thousand just to sit in the front row at fashion shows? The Huffington Post just told me that, and I’m starting to question everything I’ve ever known about this universe. After looking through a few more sources (namely the Hollywood Reporter), I’ve also learned the following WTF facts:

  1. Jessica Chastain got something like $80,000 just to pose for pictures at an Armani show once. I get that she’s been nominated for Oscars and that she kind of looks like a mystical fairy princess, but that’s just crazy.
  2. Beyonce is up there with RiRi, earning about $100K for her presence alone. Not exactly shocking, but still strange to hear.
  3. Kim Kardashian is estimated to get about $50,000 per fashion show appearance, which I bet makes for interesting conversation at the dinner table with Bey. (It’s probably because Kim posts on social media so often. There’s nothing elusive about her, so it costs less to get her in a chair.)
  4. Chloe Sevigny makes around $65,000, but that seems kind of reasonable. She’s exactly the kind of person who people look to as a style icon, because she’s so out-there that she doesn’t seem like she’s trying too hard.

Even after reading a lot about it, this is such a fascinating concept to me. I mean, I always assumed that celebrities got into fashion events for free, and I always assumed that they were placed in the front row to rile up the rest of the audience, but it never occurred to me that designers could benefit $100k-worth from the presence of Rihanna. Like, there’s a very small portion of the human population who can afford to wear Chanel ever– let alone often— and I didn’t realize that people with that kind of money still thought celebrities were cool. If I were dripping in diamonds on a regular basis, I wouldn’t need to admire other people my age who could also afford to drip with diamonds. Right? Is that not how it works?

Anyway, now that I know you can make anything seem sexy and awesome just by paying celebrities to hang out around it, I’m going to sell my car and hire C-listers to follow me around. I bet Vanessa Hudgens‘-boyfriend-who-does-Lifetime-movies and the ugly Jonas brother could make it look like marathoning Netflix and eating Taco Bell is the hottest trend this spring.

Photo: Getty Images