I realize that this ad is coming from a time where people might not have been as sensitive to weight issues, but I’m still not sure why it would make anyone want to shop at Lane Bryant. Where is this woman calling them to go? The malt shop? It had better be someplace good, because I don’t think anyone is going to come hang out with the enthusiastic slim woman in the oversized coat who insists on calling them chubbies.  Or shop where she shops, for that matter. – Copyranter