When you think of Iris Apfel, you think of eccentric glamour. You think giant glasses, over the top jewels and patterns-on-patterns. But now, when you think of the 94-year-old jewelry designer and New York fashion icon, you’ll think fitness tracker? Yup, this ain’t a joke.
The inimitable Apfel, who’s long list of accolades inspired the 2015 documentary Iris, is taking the fashionable tech world by storm by teaming up with WiseWear, to create a bold, chic new wearable. According to Mashable, the jewelry collection will consist of three uniquely designed bracelets, each with their own distinct personality. The whole collection, being called the “Socialite Collection” was “created to inspire women to be safe, connected, and in tune with their health and wellness” according to the company’s website.
The “Calder” bracelet is edgy and bold, with architectural peaks and cutouts.
The “Duchess” is the brighter option, with a marbled piece of stone on top.
And the “Kingston” is the simplest of the design, looking similar to the FitBit tracker covers we’ve seen before.
Apfel, who has never used a wearable before let alone thought she’d be designing one, said “If a technology is going to strive to save my life, then at least take the next step to make me look good while doing it.”
Each bracelet will run you a cool $300, but unlike the covers for trackers like the FitBit and Jawbone, these are an all inclusive wearable. When you purchase a bracelet, you get access to mobile alerts on your phone and gentle vibrations from the piece. You can connect it not only with your email and text messages, but it has an option for “distress messaging” which will send your geolocation and sound/video to whomever you choose in a list of approved contact. It’s a wearable that not only cares about your health, but your safety.
While it doesn’t feel like we need another tracker that is fashionable and functional, this mashup feels like a breath of fresh air. It feels more like a tracker that women want to wear, rather than one they feel shameful of. The design is, of course, gorgeous, but the functionality is really what makes these bracelet so unique and perfect for every woman.