In an article in the Style section last week, the New York Times claimed that pride among women with more discreet tatas is suddenly on the rise:

Ellen Shing, the owner of Lula Lu, a Web site and boutique in San Mateo, Calif., that cater to AAA- to A-cup sizes…says that while a small number of her customers come in looking for padded bras and tell her, “Make me as big as you can,” the majority “don’t want to supersize themselves.”

A fascinating trend! And it doesn’t end there — it appears that these newfangled “social networking sites” have latched on as well:

These days, it’s not uncommon for women with modest busts to flaunt what little they’ve got with a deep V-neck cut or a halter top. And more small-chested ladies seem to be openly celebrating their look on Twitter, Facebook and various blogs.

In an article addressing the so-called trend, writer Jack Shafer on Slate.com contends that no such trend exists, and that the NYT was kind of making it all up:

The problem with these findings is that the Flat Chested and Proud of It! group has 93 members. Flat Chested Girls United has 337. That only 2,356 of 500,000,000 Facebook members have chosen to “like” the “flat chested girls are prettier!!” page would seem to argue against the very existence of flat-chested pride.

But I would argue that the only thing that’s bogus about the NYT article is that it’s not really anything new for grown-up women to love their small breasts. Most women over the age of 18 recognize that their sexual partners just like boobs, period, and it doesn’t really matter how big they are. Plus, not having to wear a bra is awesome, not to mention the fact that tons of fashion is best suited for women with small chests. And also, have you ever seen a model? You know, those women upon whom our societal beauty standards are based? Ever noticed their tits?

Yeah.

As to the Facebook groups…I mean, everything has a Facebook group. The difference “these days” isn’t that women with small knockers are more proud, it’s that anyone from uncles of girls to people with six toes can create an outlet to be loud and proud. Which is great. But I don’t think it speaks to a new feeling so much as a new platform for that feeling.