As Jennifer noted earlier today, J.C. Penney’s “I’m too pretty to do homework so my brother has to do it for me” shirt is creepy and offensive on multiple levels. A lot of bloggers have rightfully sassed the “sassy” shirt right back, and to their credit, J.C. Penney’s PR department has responded swiftly, sending out a mea culpa to all who contacted them about it.
Via Runnin Scared:
J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.
Impressive turnaround! When questioned further by Runnin Scared’s Jen Doll, Kate Coultas of Corporate Communications said this:
We are not happy about the shirt! We’re looking into it right now, to find out how it happened. It was only online, not available in stores, and we have removed it from the site…One of the reasons we’re so outraged is that this is not what we stand for. We’ve facilitated over $100 million [in donations] over the past 10 years to support after school programs in local communities. That’s a key important message for us…We want to make sure our customers know we are very, very sorry.
How did the shirt end up in their store in the first place? I’m guessing a buyer saw it and thought it would appeal to the same people who let their eleven-year-old daughters wear shirts with slogans like “Sugar Daddy Wanted” and “Spoiled And Proud Of It.” See also: those sweatpants with words on the ass. I mean, I don’t have kids, but if I did, I’m pretty sure I would not want to encourage strangers to stare at their asses, no matter how shapely the buttocks they’d inherited from me happened to be.
Is someone going to get superfired because of this, or will the responsible party live to buy another day? I’m not sure we’re ever going to find out, but good on J.C. Penney for responding so quickly and appropriately.