(Photo: Christopher Polk/AMA2014/Getty Images)
I’ll give Jaden Smith: as odd as his Twitter feed might make him seem sometimes, he’s never afraid to break free from societal norms. His latest endeavor is his role in Louis Vuitton‘s Spring/Summer 2016 ad campaign (and yes, before you ask, this is different than their previously-released Final Fantasy campaign).
Back before Christmas, Perez Hilton reported that Jaden Smith would be taking on this new role, but it wasn’t until this past weekend when Louis Vuitton’s Creative Director, Nicolas Ghesquière shared a shotfrom the campaign on his Instagram:
The photo, taken by legendary photographer Bruce Weber,—who you might know from his work on major campaigns for Calvin Klein, Revlon, Pirelli, Ralph Lauren, and more—shows Jaden modeling the new LV womenswear campaign. That’s right: a 17-year-old boy is modeling a womenswear campaign. How you like them gender fluid apples?
A few hours after teasing this solo shot, Ghesquiere released a group shot featuring Jaden alongside young models Jean Campbell, Sarah Brannon, and Rianna Van Rompaey:
Each photo features the same pieces show at Louis Vuitton’s Spring/Summer 2016 ready-to-wear show, and seeing them come to life in this campaign makes the launch all the more exciting.
I have to say, Louis Vuitton really is making strides to make a real statement about the industry with their latest campaigns, and you have to appreciate the effort they’re making to appeal to the masses. Using a video game character and a young, sometimes controversial famous face shows the brand’s consciousness of a new and emerging audience in the younger generation, and the choice to make a young man one of the faces of a womenswear campaign shows an acknowledgement of the growing need and desire to remove gender from fashion.
Outside of the potentially massive impact of this campaign, Jaden Smith’s inclusion in a high-fashion campaign isn’t an entirely surprising one. His sister, Willow Smith, was recently signed to The Society Management and was selected as one of the faces of Marc Jacobs‘ Fall/Winter 2015 campaign back in June 2015. Clearly, the Smith kids have come a long way from whipping their hair back and forth and trolling Kim Kardashian and Kanye West‘s wedding by wearing a Batman suit.
Since the first two photos of the campaign were only just recently released, we’re sure there are more photos to come, so keep your eyes peeled! Personally, if this is an indication of what Jaden will be up to in 2016, I can’t wait to see more.