American actor, director, producer, screenwriter, author, painter, performance artist and NYU professor James Franco is just so advanced, you know? He hosted the Oscars in a totally artistic way. And he was way avant garde in Rise of the Planet of the Apes. It’s also really edgy and provocative how he cashed those General Hospital paychecks. Artists are hot.

Anyway, here’s the greatest living performance artist voguing in an extremely serious way for Gucci‘s new line of made-to-order suits. Says Gucci’s creative director Frida Giannini: “James has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way.”

Marina Abramovic can suck nads, amirite?