Target announced this morning that its latest Go International collaborator is none other than Michelle Obama favorite, Jason Wu. Wu–who has forged a reputation for timeless and feminine pieces in his short but impressive career–has the distinction of being the first Target collaborator post-Missoni. He says:
“This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication. My collection for Target features clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.”
Wu was born in Taiwan, raised in Vancouver and schooled in the US. He attended Parsons and interned for Narciso Rodriguez before launching his eponymous womenswear line in 2006. Wu owes much of his name recognition to Michelle Obama, who famously wore one of his soft, floaty gowns to the inauguration ball. Wu joins previous Go International designers like Rodarte, Zac Posen, Thakoon, and Richard Chai.
Oh, and congrats to Styleite for calling this one. Great detective work, guys!