On Friday, Rocawear (otherwise known as Jay-Z‘s fashion label) started selling t-shirts emblazoned with the phrase Occupy All Streets, which had a certain familiar look about it. You know, like Occupy Wall Street, but… arch? Maybe.
Of course, some people got pissed what with Jay-Z being the 1% and all (right next to De Niro!). It seemed kind of gross for the superstar to be profiting from a movement outraged at economic inequality and corporate greed by riffing on their name for $22 a pop. Critics gave Rocawear the benefit of the doubt–perhaps they’d be donating a portion of sales?
Well, no. Obviously no. Those t-shirts aren’t made of drum circles and sincerity.
Rocawear initially defended the shirt with the following statement:
The ‘Occupy All Streets’ T shirt was created in support of the ‘Occupy Wall Street’ movement. Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. ‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.
Which is to say, they support Occupy Wall Street, insofar as “support” means cribbing their logo to sell shirts.
If you visit Rocawear’s website, you’ll see that the shirt is no longer available and Occupy Wall Street is safe from one particular strain of tone deaf corporate greed, at least for now.
What do you think?