Two glorious things have happened: 1) Beyonce just launched a new line of Formation clothing and merchandise on her website, and 2) Jillian Mercado landed the role as the new face of the campaign. Honestly, we don’t know who to congratulate first.
Mercado recently made the announcement on Instagram with the following photo:
The caption reads,
“OK LADIES now let’s get in FORMATION! So BEYond excited to finally announced that I’m on the official @beyonce website!!! A special shout out to Queen Bee herself and the amazing team behind it”
Mercado models several pieces, and the line itself includes sweatshirts, t-shirts, phone cases, hats, canvas bags, and even a Fresher Than You scarf. Needless to say, we need everything in our possession ASAP.
If you don’t know who Jillian Mercado is, it’s time to get acquainted. One of the few disabled models in the industry (she suffers from muscular dystrophy), Mercado signed wtih IMG in 2015 and landed gigs with Nordstrom and CR Fashion Book after kicking off her career with a Diesel campaign.
“I feel like the modeling industry has been stuck on this one notion of perfection. But we are all human, everyone has flaws and it’s refreshing when you can relate to someone in an ad. Sometimes these advertising and campaigns feel so distant because you don’t look like the models and they feel far away, it’s a fantasy so you don’t know why you’d even buy the clothes.”
Mercado’s mission, it seems is to change the way that people look at fashion and its campaigns, and put out work that everyone can relate to, no matter how they look or feel. Her photos, if anything, definitely prove that you don’t need to conform to any standard of beauty to rock the hell out of a Beyonce apparel campaign.
Now, if you’ll excuse me, I’m off to go purchase a sweatshirt so that the world may know just how fReSh I really am.