In Justify Your Designs new designers display their favorite piece, and explain why you need it in your closet. Today, we’re checking in with Lipsy London’s head of retail, Kristi Eames, who is showing off Lipsy’s babydoll dress. You can learn more about the line here: Lipsy London

Explain to me why I need this item in my closet:

This is one of the hottest new styles in the Lipsy London collection which has just launched in the US. It’s a stunning babydoll dress with a boned satin bodice and chiffon frill layered skirt in a gorgeous girly way.

It looks a lot like another babydoll dress which I already have. Why is yours so much better?:

The dress is party of Lipsy’s VIP range – a limited edition collection of party dresses with a huge amount of attention to detail from the fabric used to the detachable and adjustable straps and padded cups for the perfect fit. Plus it’s just been worn by 90210 star Jessica Lowndes who is a huge Lipsy fan so what better reason to have this dress in your life! In fact, Lipsy already has a big celebrity following including Paris Hilton, Kristin Cavallari, Lindsey Lohan, Taylor Swift and Lady Gaga.

Perhaps you guys are charlatans. What’s your background and qualifications?:

The Lipsy design team is led by the founder of the brand who oversees all elements of design and direction. The long standing design team members have all been hand-picked for their unique talent and flair in creating memorable designs that are inspired by the hottest catwalk and red carpet looks. Based in London – the fashion capital of the UK – the team understands how every girl wants to feel special and to have that ‘edge’ in the style stakes. The brand also has a long standing relationship and heritage with major British department stores Selfridges and Topshop.

Will it look as good if I’m a size 14 as it will if I’m a size 2? Be honest:

Don’t think that this dress is just for tiny celebrities – the babydoll is such a flattering design. Lipsy is all about attitude and aspiration,
rather than age and size.

Will I have to live off Ramen noodles for a month to afford it?:

This dress is part of the Lipsy VIP range so is priced at $295. Lipsy dresses in general start from as little as $85. Customers can buy from selected Bloomingdale’s stores including Bridgewater and Bergen County in New Jersey, and South Coast Plaza in LA. Alternatively customers can shop online at

Will my relatives in rural Iowa think I’m a freak if I show up to our family reunion in this?:

Your relatives will be wowed with this look – its unique, it’s fresh, it’s striking and you can guarantee they will be asking where you got it from!