(Photo: Frederick M. Brown/Getty Images)
Look, I’m not saying that Kendall and Kylie Jenner are trying too hard. I’m just saying that they’re starting to make the rest of us look bad. With their new namesake collection, their upcoming line of sunglasses, Kendall’s involvement with the Estee Edit, and Kylie’s ever-growing cosmetics empire, all of which they’ve accomplished before the age of 21, I’m starting to feel like a real slacker. How am I supposed to feel now that they’ve launched a capsule collection exclusively for Neiman Marcus? I mean, come ON.
The department store already stocks the debut Kendall + Kylie spring collection, but this new nine-piece addition will be exclusive to them as part of the #OnlyatNM e-commerce program. Inspired by vintage pieces and the clothes found in the girls’ closets, WWD reports that the purpose of the collection is to “bring shoppers one step closer to emulating [Kendall and Kylie’s] much-documented personal styles.” The pieces, which will include, among other things, skirts, cropped t-shirts, jumpsuits, and dresses, are crafted from finer (and thus more expensive) fabrics and will launch online and in stores at Neiman Marcus on April 7. The collection ranges in price from $95 to $995, and is already available for pre-sale!. Here are a few of my faves from the line:
While this particular capsule collection is clearly meant for a more well-off audience, it also marks a clear decision on Kendall and Kylie’s part to elevate their standing in the industry. They’ve previously worked on collaborations with more affordable fast fashion brands like Topshop and PacSun, both of which have been met with high praise and commercial success, perhaps because shoppers like the idea of getting their hands on Kendall and Kylie’s style for less. While I don’t necessarily think this decision to carve a path into the more high-end sector of fashion will harm them in any way (the girls have a way of putting out products that fly off the shelves, despite their price tag), it’ll be interesting to see how the news is met among their younger audience. After all, no one who lives on a budget to frequents stores like the ones Kendall and Kylie have previously worked with likely has the funds to shop at more pricey department stores.
Either way, their partnerships and designs were always going to mature as they got older, so while the rapidity with which their elevating their products is a bit alarming and upsetting to people like me who like being able to buy clothes and groceries in the same month, it’s certainly to be expected. Kylie told WWD,
“We pushed ourselves to help curate the very best pieces to be a part of this collection. We love Neiman Marcus as a brand, so we knew we had to focus on creating timeless, chic pieces that their shopper would love.”
“In our own way, we wanted to replicate our favorite looks and fabrications and bring them to the Neiman Marcus customer with a fresh perspective.”
Basically, even the girls recognize that, at some point, as loyal as a younger fan base is, you have to move up in the world. I’m definitely interested to see how a potentially older, more styled person puts together some of these new pieces. After all, last time I checked, lace-up tops and body-con skirts does not always a mature, professional, high-end wardrobe make.