"Why are we all named Tad?!"

Brooks Brothers has a new face and, no, it’s not a strapping white man in Madras print named Tad.

It’s Kermit:

Yes, it is yet another part of the promotional juggernaut behind the upcoming Muppets movie. Miss Piggy gets an InStyle spread and a collection of pinkish hues for MAC, while Kermit goes for timeless menswear. He says:

“Brooks Brothers was the perfect match and fit for me. Growing up as a tadpole in a swamp with 3,265 brothers and sisters, you can imagine that I had a lot of hand-me-downs. I love the fact that these items were made exclusively for me.”

Read a predictably charming Q and A with the green one himself over at Brooks Brothers.