Kate Middleton visits Elswick Park in Newcastle

People love Kate Middleton. They love her. A lot of them love the way she dresses in particular. She’s subsequently earned a reputation as a bit of a trendsetter; her midnight blue Issa kimono dress famously sold out as soon as the photos hit the internet, while her sensible LK Bennett pumps are an evergreen bestseller for the brand.

So it was quite surprising to hear the so-called Kate Effect isn’t as profound as we thought. Designer Rolant Mouret (the man responsible for the Galaxy dress and thus responsible for the first few seasons of Victoria Beckham‘s collection) dispelled the myth that an endorsement from Kate Middleton translates to massive sales:

“The kind of people who like Kate’s style are not the kind to rush out and copy her dress. You don’t see hundreds of women running around looking like her. To be honest, we’re more likely to get orders on a dress that Kim Kardashian’s worn.”

Ugh. He continues:

“She’s highly attuned to those details that will provoke a tabloid frenzy and above all, she does not want a tabloid frenzy. She doesn’t seem to feel the need to dress sexily to woo the world. She’s dressing for William and herself.”

Mouret’s suggestion actually makes complete sense; the kind of people who like Kim Kardashian are probably more likely to go out and mindlessly buy something just because she wears it. We’re just surprised by any disparity between Middleton and a reality TV star.

Also, aren’t plenty of people likely to be turned off a fashion item when it’s worn by a Kardashian? We think, for example, time is ticking on that Celine tote