Kylie Jenner has another reason for you to get super excited this week. No, for once it is not about her extremely successful Lip Kits–that was last week…and the week before that…and the week before that. This time it has to do with her upcoming Puma Fierce collection. Kylie has released another new photo from the ad campaign and it is very
fierce cool. Even if you’re not a fan of the gym (is anyone, really?), you will be after looking at the photo.
Kylie posted the latest image on her Instagram account. In the pic, Kylie is wearing a black sports bra and black and white shorts with a rainbow watercolor pattern. She has layered a coordinating hooded jacket with the two pieces. Kylie is also sporting knee-length white socks and a pair of cool black, white and gray sneakers. The shoes are exactly the sort of thing that could just give brother-in-law Kanye West some competition in the footwear department.
Kylie captioned the photo: “Flex your fierce side available April 1st #ForeverFierce #Puma” Yes people, the Puma Fierce collection is finally available tomorrow on Puma.com and select retail stores worldwide. Let’s pray that is not some sick April Fool’s joke. If it is, there will be a lot of seriously upset people.
Kylie has been teasing us for a while now about her Puma campaign. She has given us a sneak peek of some other campaign images on Snapchat and we saw some behind-the-scenes photos from a shoot. Plus, Kylie has slowly been giving us more and more information on her other social media channels.
The first official photo of the collection gave us all of the atheleisure inspiration we needed. It showed Kylie is a blue sports bra with coordinating leggings with a tie dye print. She was also wearing a pair of cool black sneakers. We later found out that the shoes are so fierce that the collection is apparently named after it.
This is far from Kylie’s first foray into clothing. Kylie already has an impressive history of designer collaborations. Kylie and sister Kendall Jenner have worked on lines for PacScun and Topshop, and they have also recently launched their own debut collection. Plus, Kylie and Kendall are apparently working on an upcoming sunglasses range. You can pretty much guarantee the entire Puma Fierce collection is going to be great and that it is going to sell out as fast a Lip Kit.
Puma’s new Fierce collection will be released April 1st on the Puma website and select Puma retail stores worldwide!
(Photos: Puma via Instagram/KylieJenner)