Own it. Rock it. Live #ForeverFierce. The Fierce KRM is here. Link in bio.

A photo posted by PUMA (@puma) on

Earlier this year, Kylie Jenner showed Kanye West that he isn’t the only remember of the Kardashian clan who knows good footwear by teaming up with Puma for the brand’s Fierce campaign. A few months later, Kylie and Puma are partnering up again for the Fierce KRM campaign.

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The campaign features Kylie Jenner in a dark, moody room stretching and slaying in front of a mirror. She’s rocking a black crop top and coordinating legs with the new Puma Fierce KRM sneakers in a royal purple shade. Kylie is also sporting her beloved boxer braids and some flawless black lipstick. Overall, the campaign puts the “fierce” in the shoe’s name.

Slay. Fierce KRM. Now exclusively available at @FootlockerEU. Launching wide on November 3rd.

A video posted by PUMA (@puma) on

As for the sneakers themselves, they are a lightweight, laceless style that is similar to the original Fierce sneakers. The noticeable difference is that the newer version features a textured fabric with a circular design combined with other materials. The shoes are available in four different colorways including black, silver, navy and the aforementioned magenta purple.

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The Fierce KRM sneakers launched worldwide on November 3 and they sell for $100. If you’re going to pick yourself up a pair, you cannot go wrong with taking some styling inspiration from Kylie Jenner and rocking your kicks with co-ords and black lipstick. It’s gym-meets-street style at its best.

Puma Fierce

(Photo: Puma)