(GIF: Giphy)

It’s a big day for exciting magazine covers, y’all. First, Kate Moss‘s 18-year-old half sister, Lottie Moss, lands her first major magazine cover for L’Officiel, and now, Kylie Jenner has yet another stunner to add to her portfolio. This time, it’s for Wonderland Magazine, and like the Teen Vogue cover before, Kylie looks young, fresh-faced, and just like herself.  

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While I wouldn’t go so far as to say that Kylie went totally makeup-free for the occasion, the look is definitely more low-key than what we’ve seen from her as of late:

A photo posted by Wonderland (@wonderlandmag) on

Kylie’s hair is slightly unkempt—a first for anyone even tangentially related to Kim Kardashian—and while it looks as though her eyebrows are filled in and her face is highlighted, the only really obvious stitch of makeup is what I seems to be Posie K, straight from her Lip Kit. It’s as close to bare-faced as I think we’ve ever seen this latest iteration of Kylie Jenner. Oh, and of course, she’s wearing Gucci, because apparently that’s the go-to brand for all teenage stars these days.

According to the caption that accompanies the photo on Wonderland‘s Instagram is for the magazine’s Fame Issue, which seems appropriate considering how quickly Kylie and her lips skyrocketed to superstardom. I’m actually pretty curious to see who else the mag has tapped as the remaining three cover stars—if they’re starting with Kylie, I imagine the featured players get even more high-profile, which seems like a tall order to me.

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What I find most interesting, though, is what Kylie herself had to say about the cover. She posted the same image to her own Instagram, along with the following caption:

“my new cover for @wonderlandmag for their Spring Fame Issue! On newsstands in London soon! I love how different this cover is. @richardkernNYC @Emersondanielle”

Is it just me, or is it a little sad that we now live in a world where a cover on which an 18-year-old girl actually looks like, well, an 18-year-old girl is “different?” Obviously, beauty standards have changed over time, and nearly every teenage girl on the planet wants to look older than her actual age (that’s always been true), but being natural shouldn’t be different. It should be the norm. It should be expected. It shouldn’t be something that we (read: the Internet) praises as “brave,” “new,” or “different.” Honestly, I kind of hate that it suggests that to be natural is to be different, especially when so many of Kylie’s fans are so young, and being different at that age can be incredibly hard.

Maybe I’m being too hard on a harmless comment, though. For all I know, covers like this could be the way of the future. After all, if the Grammys red carpet was any indication, clean, natural beauty is coming back into fashion, so Kylie could just be spearheading yet another movement, as she seem so wont to do.