Marc Jacobs - Front Row - Spring 2016 New York Fashion Week

(Photo: Jamie McCarthy/Getty Images)

Spring/Summer 2016 campaign season is on a roll right now, with each new one revealing themselves to better than the last. When Jaden Smith rolled out as one of the new faces of Louis Vuitton womenswearBalmain responded with a new campaign starring supermodels Cindy CrawfordNaomi Campbell, and Claudia Schiffer. Soon after, L’Oreal Paris announced that Susan Sarandon would be their new brand ambassador. And now, never one to be outdone, Marc Jacobs has unveiled the new face of his campaignLana Wachowski.

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If the name doesn’t even sound vaguely familiar, it should: 50-year-old Wachowski, along with her brother Andy, co-directed The Matrix and its subsequent sequels. They also wrote for V for Vendetta, a.k.a. the movie that made you want to shave your head so you could be like Natalie Portman.

But she’s known in another community for something very different and, arguably, more important. Early in her career, Lana went by her given name “Larry” (which is why you might recognize the moniker “The Wachowski Brothers” if you’re a big pop culture buff), but began her transition into a woman in 2002. It wasn’t until 2012 that she came out publicly. Basically, she’s a rockstar, and she needs to be on your radar.

Check out the photo from her Marc Jacobs campaign below:

lana wachowski ad

(Instagram/Marc Jacobs)

The accompanying caption, which you can read in full here, explains how Jacobs met Wachowski and why he chose her to represent his brand. He writes that this season’s campaign is a “personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking,” and that he chose his muses to “personify [his] collection of fashion through their individuality” and “embody and celebrate the spirit and beauty of equality.”

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Wachowski represents Jacobs’s desires in more ways than one. One look at her will tell you that she is clearly a unique individual, and who better to “embody the spirit and beauty of equality” than someone who has embraced her true nature so late in life? That Jacobs chose to feature someone from the trans community (and someone who isn’t necessarily so high-profile) shows that, not only is the fashion industry broadening its horizons, but there’s hope yet for equality among all sexual and gender identities.

Jacobs’s caption also suggests that he’ll be unveiling more photos with different people in the near future. If Wachowski is where we’re starting, I can only imagine what Jacobs’s has in store for us.