I do not want to crush all your dreams, but your Louis Vuitton bag? It was not lovingly hand stitched by a sedately garbed princess who wove, by night and day, a magic bag with colors gay. It was made by a machine. If it makes you feel better, you can pretend it was a machine like the Terminator.  Except it was a sewing machine.

You might have been confused given that Louis Vuitton ad featured this woman with text reading:

“The seamstress with linen thread and beeswax. A needle, linen thread, beeswax, and infinite patience protect each over-stitch from humidity and the passage of time.”

Another advertisement read:

What secret little gestures do our craftsmen discretely pass on? How do we blend innate skill and inherent prowess?”


“How can five tiny folds lengthen the life of a wallet? Let’s allow these mysteries to hang in the air. Time will provide the answers.”

The answer is actually a sewing machine. They blend them with sewing machines. The Advertising Standards Association has banned the ads after finding insufficient evidence to suggest that Louis Vuitton makes their products by hand.