I just so happen to be going to Florida this weekend, so my mind is in full swimwear mode. I’ve been aggressively eyeing everything from ModCloth‘s new swim collaboration with Liberty London to Aerie‘s tried-and-true pieces (because really, how could you resist Barbie Ferreira‘s ad for the #AerieREAL campaign?), but just this very morning, a new one caught my eye. Madewell has a swimwear collaboration with New York-based swim label Giejo, and it’s striped and color blocked perfection.
Madewell has carried Giejo’s swimwear in its store for quite some time now, but this is the first time they’ve teamed up with designer Gabby Sabharwal directly for an exclusive capsule collection. According to WWD,
“The collection fuses prints and colors devised by Madewell’s design team with Giejo’s sporty, feminine silhouettes, including two one-pieces and three tops and bottoms that are meant to be mixed and matched.”
Giejo is actually all about mixing and matching, a trend that’s gotten more and more popular as fast fashion giants like Forever 21 and H&M started rolling out their own swimwear separates. It’s an easy way to have your swimwear match your personal style. Sabharwal, who has also collaborated with Barneys New York and Rebecca Taylor in the past, explained,
“I didn’t feel like there was fashion-forward swim. At the time, mixing and matching in swimwear was not [common]. It was really important to me to challenge that.”
On top of all of that, all of Sabharwal’s swimsuits are sustainable, crafted from vintage and reclaimed textiles.
Since this is Madewell we’re talking about, the clothes, unfortunately, don’t come cheap. The capsule collection ranges in price from $99 for a pair of bottoms to $195 for a one-piece suit. But, if you’re willing to pay the price, the entire Madewell X Giejo capsule collection is available to shop online now! It won’t roll out in stores until the summer, but hey, a little online window shopping never hurt nobody. Read on for a peek at some of our favorite pieces!
This seems to be the shape of the moment, with just about every dress and tank top on the market geared toward showing off those shoulders of yours. As someone who burns easily, especially around the collarbone (don’t ask me why, I don’t even know), I especially appreciate the extra chest coverage.
Guys, if you haven’t become a member of Team One-Piece yet, I just don’t know what you’re doing with your life. They can be just as sexy as a two-piece, for starters, and they’re WAY more comfortable. And, again, you avoid running the risk of some pretty horrifying tan lines.
How comfy does this look? And I adore the color.
Ever since I bought my first high-waisted bikini bottoms from ASOS last summer, I’ve been obsessed. They have all the comfort and control of a one-piece with the fun, vintage feel of a ’50s-style bikini.
If you like this now, just wait until you see the back.