Unlike many celebs who tack their name onto a label and then abandon ship, I have a feeling Madge will be hands-on when it comes to designs, choosing fabrics and advertising campaigns. The line would be sold at Macy’s. Working names at the moment include Material Girl (classic!) for the apparel line, and Truth or Dare for the lingerie collection.
While nothing has been signed quite yet, the deal is said to be handled by Iconix, the branding group responsible for Britney Spears’ stint at Kohl’s and Beyonce’s recent perfume deal.
Follow @StyleTelevision on Twitter