It’s pretty much always a good PR move for a company to deploy half-naked women in the name of their brand. And if you can add a reminder of the royal wedding into the mix…well, then here you are, with major newspapers writing about you, as well as major, MAJOR blogs.

UK clothing company Marks & Spencer is the brand in question, and they sent a trio of young ladies clad only in white lingerie marching down the street in front of the Goring Hotel, where Kate Middleton stayed the night before her wedding. Genius, amirite?