We’re always surprised by which designer collaborations cause a stir and which don’t: Versace for H&M inspired mass hysteria, Jason Wu for Target sold out in five minutes, but we browsed Giambattista for Macy’s and it was downright serene. Anyway, we’re really surprised that people aren’t losing their minds with excitement for Marni for H&M. By which we mean, it looks awful pretty. Here’s some campaign shots, which have that dreamy, lush suburbia quality that Sofia Coppola always seems to be after. Coppola, by the way, was originally said to be shooting the campaign, but FGR says these were shot by Markus Jans, which we assume means Coppola’s shooting television spots. Liu Wen and Imogen Poots star.


(via Fashion Gone Rogue)