Will McDonald’s stop at nothing to veil its poisonous fare in hip, modern references, so as to force the masses to blindly forget that consuming their products is akin to swallowing several spoonfuls of lard? Apparently they will not.
The fast food company first went after urban consumers with their “I’m loving it” campaign, and now, they’ve teamed up with a pair of designers to redo their uniforms to look more like “Mad Men.” Wayne and Geraldine Hemingway, who are behind the UK label Red or Dead, made outfits for employees who will be working during the Olympics that have a mod flair, complete with more fitted pencil skirts for women and skinny ties for men. They also went with a more muted palette of greens and yellows and browns.
All I’m saying is, it sounds to me like slapping some paint on a turd.