Michael Kors Ginza Flagship Store Opening

(Photo: Christopher Jue/Getty Images)

It’s a dawn of a  new era: pretty soon, it’ll be out with the old school watches and in with smartwatches and wearables, and that’s it. You know how I know? Michael Kors, the veritable King of Accessories, is launching his very own collection of wearable accessories, and his first venture is the Michael Kors Access display smartwatch.

(Related: 15 Pretty And Affordable Watches For The Girl Who Never Makes It Anywhere On Time)

The Michael Kors smartwatch, which was made using Google’s Android Wear platform (much like many of its predecessors, including Fossil‘s new Q Wander), is the designer’s first foray into the world fashion technology. Crafted to work with both iPhones and Androids, WWD reports that its “smart” functionality is reportedly geared toward “the social media-savvy, fashion-focused consumer.” The watch comes digitally interchangeable faces including a classic analog view to a “animated pave,” which users can swipe through at their leisure, as well as interchangeable wristbands. Kors said,

“I’m in the business of making people’s lives easier through fashion. I thought, ‘Why can’t tech accessories be chic and glamorous?’ Technology is impacting life more and more. It should reflect your personal taste as much as anything else.”

With the help of the Google Android Wear platform, the watch’s touchscreen display will be able to show things like the date, weather, social media, text and e-mail alerts, app notifications, fitness tracking, and just about anything you could ever want to have on your wrist (plus, of course, the time).

(Related: Isaac Mizrahi Teamed Up With HP to Design a Smartwatch, and It’s the Best of Both Worlds)

The watches themselves bear Kors’ signature design elements, meaning that, for the most part, they have a clunkier “boyfriend” design, with a larger watch face and bigger links. There are, of course, less bulky smartwatch options out there, but Kors is one of the few of its kind that doesn’t sacrifice style for function or technological advancement. Take a look at the campaign video for the watch below and you’ll see what I mean:

[youtube_iframe id="bh1sJ_XorV0"]

At $395 a pop, there are definitely cheaper smartwatches on the market, but at least with Michael Kors, you know you’re getting what you pay for.

The Michael Kors Access display smartwatch will launch in Fall 2016.